Visual Strategy & Marketing Consultation Services

Branding & Identity

Multimedia & Web

Marketing/ Lead Gen

Information Design

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Bio - Joseph Mann

A Visual Strategist and Marketing Consultant with over 16 years of agency and client-side business-to-business marketing, corporate branding and creative services experience, Joseph Mann employs a fusion of practical creativity and a proven understanding of business drivers to solve complex demand creation and brand building challenges for clients across a wide range of industries.

Joseph Mann integrates the science of design, analytics and marketing performance measurement to drive revenue growth and maximize marketing ROI for businesses through the strategic use of the Internet, audio/visual and other digital technologies combined with traditional media in a multi-channel environment to improve the opportunity pipeline and build brand strength.

The results of the multi-channel strategies and Marketing Performance Measurement practices he developed for clients include:

• Expanded his client's opportunity pipeline from $23 Million to $112 Million
• Improved qualified leads from 57.5% to 89.8%
• Grew web site traffic 340% over 3 months with a value-added content strategy of podcasts, web video and case studies

Joseph Mann’s advertising design work has received awards from both Pharmaceutical Executive and Med Ad News magazines and he has been quoted in Graphic Design:USA as well as included in MarketingSherpa’s “Marketing Wisdom for 2006” report. Some of his corporate identity work appears in the book Logo Lounge 3, by Rockport Publishers.

Joseph Mann is the President of MannPower Design, as well as one half of the demand-creation duo Logarithmic Impact. He is a member of The Art Directors Club, Creative Latitude and and No-spec. Joseph's weblog, Marketing & Demand Creation ROI is read in 19 countries including the USA and was nominated in 2006 for Best Business-to-Business Blog in MarketingSherpa's Readers Choice Awards and Best Marketing Blog in the 2007 Blogger’s Choice Awards. The blog is syndicated in Europe by FutureLab at blog.futurelab.net. In his spare time he also manages and edits The Virtual Bagel Club, a specialized online professional networking community he launched in January 2005.

Joseph Mann's LinkedIn Profile