MannPower Design Releases New eBook -
Emotional Branding for Success: A Three-dimensional Approach
MOUNT TABOR, N.J. (January 26, 2006) MannPower Design, a visual strategy and marketing consultancy that focuses on demand creation and revenue growth strategies for business-to-business companies, is pleased to announce the release of a new eBook titled Emotional Branding for Success: A Three-dimensional Approach.
The 8-page report written by Joseph Mann, Visual Strategist and President of MannPower Design outlines how a successful branding initiative integrates emotional branding in three critical dimensions: Customer-centric Branding, Employee-centric Branding and the Brand of the CEO. Together this three-dimensional approach forms the underlying philosophical foundation of successful branding. Ignore one, and any branding effort is destined to fail.
About MannPower Design
MannPower Design is a visual strategy and marketing consultancy launched by Joseph Mann that blends the art of design and the science of analytics to drive demand and grow revenue for business-to-business companies across a wide range of industries. Our fusion of practical creativity and a proven understanding of business drivers enables us to solve complex demand creation and brand building challenges with our clients.