Visual Strategy & Marketing Consultation Services

News Release

FOR IMMEDIATE RELEASE

MannPower Design Joins No!Spec

MOUNT TABOR, N.J. (May 24, 2006) MannPower Design, a visual strategy and marketing consultancy that focuses on demand creation and revenue growth strategies for business-to-business companies, announces that it has joined No!Spec, an organization devoted to education of clients and practitioners in the visual communications industry about the problems associated with performing speculative work.

“I’m proud to add my name to the No!Spec roster of supporters and its goal of ending speculative work — creative work rendered and submitted, either partial or completed, by a designer to a prospective client or employer before taking steps to secure both their work and an equitable fee,” commented Joseph Mann, Visual Strategist and President of MannPower Design.

“Spec work is certainly damaging to the professional practitioners who are being asked to work without fair compensation but what those who request spec work don’t realize is that it is equally damaging to their own businesses and brands. Ethical considerations aside, less experienced designers are often taken in by calls for speculative work based on the promise of future paying jobs. In this highly pressured situation you run a great risk of receiving poorly executed work that doesn’t effectively differentiate and position your company against the competition, resulting in lost time and revenue. As a client once said: free can be very expensive. The No!Spec organization aims to change the situation through education of all parties and that’s something worth being a part of.”


About MannPower Design
MannPower Design is a visual strategy and marketing consultancy launched by Joseph Mann that blends the art of design and the science of analytics to drive demand and grow revenue for business-to-business companies across a wide range of industries. Our fusion of practical creativity and a proven understanding of business drivers enables us to solve complex demand creation and brand building challenges with our clients.

For more information visit the web site at http://www.mannpowerdesign.com or contact:

Joseph Mann
Visual Strategist/President
MannPower Design
Box 235, Mount Tabor, New Jersey 07878 USA
T: +1-973-983-0626 F/VM: +1-206-339-2652 info@mannpowerdesign.com

About NO!SPEC
In an effort to educate Visual Communication Designers and those who use their services, on the damaging effects caused by spec work and spec-based design contests, a group of designers from all over the globe banded together, fueled by passion and a lot of caffeine, to bring NO!SPEC to the public. With legitimate design opportunities turning into calls for spec work at an alarming rate, it is our goal to arm designers with the tools they need to take a stand against this trend, as well as provide businesses with resources and information on why spec work harms our industry, and alternative solutions to their design needs that do not involve working on spec.

For more information, visit the web site at: http://www.no-spec.com/ or contact: cnn@creativelatitude.com