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Business Situation

A specialized division of a pharmaceutical contract sales company was being relaunched to its customers and prospects as "Select Access" and needed a complete strategy and identity overhaul to reach its audience.

Strategy

Develop a comprehensive demand-creation program for Select Access which included corporate identity, web development, direct outreach, advertising, press & media relations and lead generation components.

Results

A comprehensive business-to-business web site was created for Select Access as part of the plan. Case studies, articles, podcasts and streaming video clips were integrated to support lead pull-through and create demand. As a result, the client's opportunity pipeline was expanded from $23 Million to $112 Million