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Business Situation

Since inception in 1994, TechniCom successfully aided many consumer electronics manufacturers in defining and developing new products, delivered technical sales training to distributors, representatives, and retail sales personnel, enhancing brand recognition at both the trade and consumer levels, and established and expanded OEM manufacturing liaisons. Since we originally designed its identity and collateral, TechniCom came to MPD again to develop its web presence.

Strategy

Create a web presence to serve primarily as the company's calling card and as a 24/7 portfolio resource of the client's past work with the same clean design driving the corporate identity.

Results

MPD created a straightforward design to load quickly and keep visitors focused on TechniCom's work. Buttons and other interface elements were designed to mimic the product design often seen in audio/video components.