Perspectives on marketing, branding, AI, and scaling your SaaS business. Stay ahead of the market with actionable strategies and industry insights from MannPower Marketing & Design.
The brand style guide has a long history. Now AI is writing a new chapter in how we create and use style guides to maintain brand consistency.
Read More →The tech bros want to use AI to replace middle management. What's a worker to do? Train the bots that are working to replace us, of course!
Read More →When is AI “human enough” to deserve some respect? People definitely have ideas about whether you should be polite to your chosen chatbot — and why.
Read More →Let’s get fractional. No, not arguing the merits of the vinculum versus the solidus, but Fractional Marketing Resources and how B2B startup founders can leverage them to grow while preserving runway.
Read More →You understand the persona of who you’re selling to, you’ve got a killer pitch deck, and are ready to woo your customer. Instead of one well-known contact, you’re confronted with “The Buying Committee.” Don’t worry, there’s an AI for that.
Read More →Is Gen AI "art" or algorithm? Explore the evolution of creative tools, the democratization of design, and the ethics of generative AI in business.
Read More →Why human insight is your brand’s most valuable asset in the age of AI. Design is always evolving and this will be no different.
Read More →Creatives feel a sense of dread about the coming of AI to the hallowed Halls of Marketing, but there is optimism, too. What is the role of the marketer in an AI-first business world?
Read More →With a Marvel-worthy origin story, The QR code has humble beginnings and has risen from its ashes many times. You won’t believe what this comeback kid is up to now that it’s teamed up with AI.
Read More →We’re moving too fast, and AI barbarians are at the gate. Marketers and cybersec teams need to work together like never before.
Read More →AI agents have taken over the physician’s customer service desk, and my lizard brain is not happy about it. In the latest In this post, we explore one agentic interaction and why it felt creepy.
Read More →How did we spend last year? Artificial intelligence and its role in creativity was the dominant theme.
Read More →Most startups were not fortunate enough to be part of recent investor spending largesse. This post explores 4 ways B2B SaaS founders can change that.
Read More →The COVID-19 pandemic launched a decade's worth of digital transformation in a year. Marketers are still trying to understand the new kind of consumer that emerged from the chaos.
Read More →Chief Marketing Officers are now more optimistic that customers will be willing to pay for human-created content vs. AI-generated content.
Read More →As AI-driven search result summaries have become ubiquitous, a trust gap is emerging.
Read More →Give us a shout to discuss how we can accelerate your SaaS company's success.
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